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Pay Per Click.
One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Not all keywords were created equally.
Together we will be looking for a balance in our keyword selection. We will determine which keywords are too generic or high volume which may make getting on the first page a very difficult, and keywords that are too specific or niche they may not get you any traffic. Keep in mind that web traffic is not just about quanity, its also also about quality.
Quality Score is a variable used by Google, Yahoo! (called QualityIndex), and Bing that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it:
Winning Ad = Bid * Quality Score
By improving your Quality Score you can win more ad placement with less money spent.
By using negative keywords, it will significantly reduce irrelevant ad impressions so that you can improve your quality score and lower your cost per click. In addition, your cost per acquisition and ad spend will decrease while causing your conversion rate to increase. Not to mention, it will enhance user experience with your brand. It’s an all around win.
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